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Social Media Management

Increase your following and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google+

The best gift anyone has ever given your business….

There is no doubt about it, social media is the most incredible thing to have happened to businesses.  It is the most enormous marketing network imaginable, almost everybody is on social media all the time so you can quite literally get your product or service in front of whoever you want, whenever you want - and all for free.

Amazing, right?!  Well yes, amazing.  But possibly also a little overwhelming.  And time consuming. 
Maybe you haven't got time to constantly check and update your profiles on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google+ (and the list goes on…).  And maybe you're not sure if you're making the best use of your social media profiles - are you posting the right type of content?  Often enough? Too often?

If you need any help at all with social media we're here with tons of experience and advice to offer.  Lets have a meeting and a coffee and talk about how we can help.

Would you like a coffee on me?

If you want to set up a meeting I provide free, no obligation consultations to talk about your project. I'll even buy the coffee.

Why you should definitely be taking advantage of social media

Here are just some of the ways that free marketing on social media could help your company:

Presence

Make it easy for people to find your company online

Traffic

Generate traffic for your website

Awareness

Generate awareness for your brand or for specific parts of the brand

Conversion

Push specific products and lead fans to a landing page where they can convert

Engagement

Engage fans to interact with the page and develop brand loyalty/ambassadorship

Exposure

Make your company name one that people know and see over and over again

Customer Service

Focus on providing customer service or taking in feedback from customers

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Are my social media profiles optimised?

Enter your social media profile link below and receive a FREE analysis of your profile.

As a bonus, we will also provide you with a FREE tip on how to optimise your profile.

Social Media Profile Optimisation

How Essiem can help with your social media strategy

We offer three different levels of social media management depending on how involved you want to be with implementing the strategy on a day to day basis.

Starter

Strategy & Training

We create a strategy and present it to you along with guidance on how to implement it.

Intermediate

Strategy, Implementation & Training

We create the strategy, implement the majority of it but provide training to staff around implementing various elements.

Comprehensive

Fully Managed

We fully manage everything

How do we develop a social media strategy?

Month 1 - Campaign setup

To kick off your campaign, we start with a full analysis of your current social media activity and set customisable goals for content, engagement and posting.  This includes:

  • Social media audit
  • Social media playbook
    • Buyer persona
    • Communications objective
    • Content strategy and content vertical themes
    • Response protocol/escalation process
    • Message flowchart for comments management
    • Tailored audience for the page
  • Account creation and optimization
  • Profile picture creation and cover photo creation
Monthly (starting month 2): Posts & Ads Management

From month 2 we provide professional content for your review and approval at the start of each month.  From now on the strategy will include:

  • Monthly content planning
  • Content creation and posting
    • 14 high-quality graphic posts every month
    • 8 high-quality curated articles every month
  • Monthly social media paid ad campaign management
    • Ads creation (2 per month, graphics with text)
    • Campaign budget recommendation 
  • Ad hoc social media hours
    • Three hours dedicated to ad hoc tasks on custom content, contests, analytics, reports, or strategy
  • Follower growth
  • Monthly social media report for Facebook
    • Social media snapshot (overview)
    • Network growth/reach
    • Engagement report 
    • Content report/content consumption
    • Performance analysis and recommendations

Looking for exclusive services?

Just say hi and we start

Contact us to discuss your how we can help with your social media management
Arrange a no-obligation meeting at a time and place convenient for yourself and have a free tea or coffee on us!