Google is currently on a mission to make the internet more accessible – especially for mobile users, in their valiant effort to do so, they’ve started penalising websites that take ‘too long’ to load. This means that if your website has a lot of large images and takes ages to display properly – your Google ranking is likely to take a hit. Not only that, but users will tend to get frustrated by slow websites, with the standard of websites ever-increasing, user experience is king.
How to check if your site is too slow
Fortunately, Google has created a nifty tool that ranks your website out of 100 in terms of page speed. You can access this tool by going to their PageSpeed Insights page, pop in your web address and click Analyze. To quote Google themselves, “a higher score is better” so you want to get as close to 100 as possible.
Don’t understand the tool or want to increase your score?
Don’t worry if you don’t understand or don’t know what you need to do to improve – we’re here to help. Our team of web designers and developers know just what to do to tickle Google in all the right places. Give us a call on 01223 902 701 or send an email to hello@essiem.co.uk to find out how we can help.