What value can SEO bring to your business?
Being at the top of search engine results will give you a huge advantage over your competitors. This is because the visitors are already actively searching for your product & service and will also instinctively trust the companies high in the search results.
93% of buying decisions start with an online search
The 1st ranking position receives 42% of all the traffic
The 2nd ranking position receives 11% of all the traffic
90% of searches happen on Google's platform with about 3.8 million searches happening every minute. Having a website which is ranking for your service will play a massive role in the amount of traffic you will receive to your website. But, as you can imagine, there is fierce competition and even in niche markets, there will be many competitors vying for the top spot.
In such a competitive space it can be difficult to not only increase your ranking but to also maintain your position. There are over 200 different factors Google takes into account to assess your website before it delivers the search results and there are also continuous updates to the search algorithm. This requires the expertise of a digital marketing team to give you the best chances of success online. Organic SEO is a long-term strategy which should be worked on continuously to monitor your rankings, analyse your competitors and work both on and off your website to boost your search rankings.
What are the benefits of organic SEO?
Long Term Results
The effects of organic SEO are long-term. Over time as your rankings in the search engines increase, the traffic to your website becomes solidified making it a long-term investment in your business.
As your website rankings increase, you will increasingly be seen as the authority in your industry online. Investing in organic SEO will put you ahead of your competitors online.
Unlike paid adverts, you are not paying for each click you receive from search engines. Our SEO methodology targets users who are already looking for your products or services online.
How do we improve your search engine ranking?
We can work with you to deliver a full-service SEO strategy. This will be fully customised to your business, its target market and your current competitors' activities. We will work with you to understand how your website currently performs online and what you are looking to achieve.
How will I know it is working?
So you are able to measure the effects of your SEO campaign, you will receive a monthly performance report - as each month goes by you will be able to see the changes the marketing activities are having on your search rankings. Being able to quantify the results at the very early stages can be difficult, and it may take between 3-12 months before you see the results, depending on how competitive your keywords are. There are also no guarantees any agency can give for a number one ranking as this is determined by Google, SEO can only influence Google. However, a professional SEO approach will massively increase your chances of getting to page 1 and the continued efforts will ensure you stay competitive and maintain your rankings.