Essiem is a web design and digital marketing company based near Cambridge. We will manage your project from start to finish from planning and content creation right through to website maintenance and backups once your website has launched.
Our approach starts with a thorough upfront discovery process. We must understand your business fully before we can begin to understand how a website can bring value to your company.
We do not automatically create 'home, about, contact' pages. We focus on how a website is going to bring tangible value to your company and look at how we can increase your productivity with online forms, databases and automated tasks. We streamline customer management via client-only areas and utilising APIs to ensure data is only entered once and kept in sync across all platforms.
We support both B2B and B2C businesses and all our websites are created to serve a genuine purpose. We are always following the latest practices, such as Accelerated Mobile Pages (AMP). Our team is multi-talented and offer first class support with all areas of web development and digital marketing.
What is important to us?
Build with an objective
Understanding your business goals is an absolute must in order to achieve a great website. A website may be set up to present information, generate sales enquiries, build a marketing list or complete an online purchase. We will make make sure that the core objective of each page of your website is understood to ensure its success.
Content is King
We all know the way a website looks is hugely important. Within seconds of arriving at your website visitors will have developed an opinion on your brand - great aesthetics will ensure your company is shown in the best light. However in web design there's a saying that 'Content is King' - the best websites are designed around great content.
Usability is a crucial yet often overlooked aspect of successful website design. Giving every visitor to your website the best experience reinforces the high standard of your brand and ensures that your website objectives are met.
Time is your customer's most precious resource - if a website is slow to load people will go elsewhere, plain and simple. No second chances and no excuses. Do it right and make it FAST.
60% of all internet access is now from mobile devices - InMobi
34% of smartphone users go online mostly using their phones, rather than a desktop or laptop computer. - Adobe
Global mobile data traffic grew 74% in 2015. - Cisco
38% of people will stop engaging with a website if the content/layout is unattractive. - Adobe
As of April 21st, 2015… Google began rewarding sites that were built responsively for multi-device support. - Google
A responsive website is no longer an optional add-on - it is imperative to its success. - Essiem
Your website is your opportunity to promote your brand, your product, your service and what your company stands for to potential customers. A great design will look fantastic and reinforce your brand, but it will also support the message of the content and deliver your business objectives.
Page structures should be logical, easy to use and ensure that visitors are left with a great experience of your brand.
We believe simplicity is key - keeping the design easy on the eye and targeted towards the objectives of the website will deliver results, every time.
Latest Coding Standards
Cross Browser Compatibility
Speed Testing and Optimisation
When it comes to choosing a website platform or CMS, we will ensure the right one is chosen for your project. We work with multiple platforms because we know that each platform has its benefits and its downfalls and there is no 'one size fits all'. The choice of CMS or platform is crucial to the success of the website now, and also its future prospect and further development possibilities. We will work with you to make sure we select the best fit for your needs.