B2B Website visitor tracking is becoming increasingly popular for companies looking to add value for sales and marketing in a world where digital marketing and online presence are so vital for success. Many organisations will incorporate Google Analytics and do business with those that get in touch with them directly. But when you consider that […]
You might have heard the term SSL recently and been wondering what it’s all about and if it’s something you should be worried about. For my blog post I thought it’d be good to explain SSL for anyone who unsure.
When pay monthly websites first came on the scene they were targeted at start-ups and micro-businesses without the revenue to outlay thousands on a professional website. However, pay-monthly websites aren’t only for the very small – they are actually the perfect solution for companies of all sizes. Read on to find out why we think […]
Every business owner we have ever met aspires to rank number one on Google. Of the huge variety of businesses and industries we have worked with over the years, this is the one thing guaranteed to unite them. And of course, this is the case – they know, and we know, that 93% of all […]
For almost all the websites we review, we end up recommending a re-write of the ‘About Us’ page. Your ‘About’ page is a massive opportunity to connect with potential customers and to convert them online, but this opportunity is so often wasted. This blog explores why people get it wrong so often and what you […]
If you have a business website, then you should know the power of a great landing page. Landing pages are one of the most powerful tools in your marketing artillery, and, if used correctly, can be one of your biggest referral sources for new business. Why? Because they can be so specific to your user’s […]
Guaranteed Recurring Revenue or GRR for short, yes, like a bear. Do you want to be able to sit back and let the money come rolling in? Unfortunately, it is not that simple, but it can be done with a small amount of effort by steering it towards community centred content. Online courses have the […]
Search Engine Optimization (SEO) is the process of improving your organic (free) search engine results. It is a massive topic and there are whole companies that focus exclusively on SEO tools, techniques and applications as their core business. Most people have heard about SEO and know how important it is but may not be sure […]
Introduction E-commerce websites are digital marketplaces that let companies sell goods and services to clients online. E-commerce has grown in importance as a result of the development of technology and the internet, allowing companies to expand their customer base and boost revenues. Hereford is a dynamic city with an active commercial scene. Having an e-commerce […]
September is always a busy month for us and this year was no exception. With the hazy summer days now a dim and distant memory and many clients returning from their summer breaks, we focussed on the launch of a number of new sites with some exciting new clients. In the midst of the traditional […]
Explanation of responsive web design A website’s ability to modify and adapt to the screen size of the device on which it is viewed is referred to as responsive web design. This indicates that websites are mobile-friendly and work well on desktops, laptops, tablets, and smartphones, giving consumers a consistent browsing experience. Images, CSS media […]
It’s no secret that the Essiem team are Drupal enthusiasts. We love it. For us, it is the crème de la crème of content management systems and we have recommended it to countless clients who all agree that it gives them everything they want from a dynamic, high-functioning CMS. We have convinced them, and we […]