GOLD Online Learning is the online learning platform for a beauty training provider HHBTA. HHBTA already provided face-to-face training coursing in the beauty industry for many years and wanted to expand their offering with an online learning platform. Not only did they protect their business from lockdowns and create a new revenue source, the platform also provided their customers with a low cost entry to the business. From these new customer they could re-market their face-to-face courses to expanding their revenue even further.
How we helped
Easy Course Management
The client’s qualities were her skills with beauty treatment and teachers her students. She wanted an e-learning platform that was easy to use. Our e-learning platform is a simple drag and drop course editor. Couple this with WordPress’ easy to use user interface and creating course content is very easy.
Course Price Flexibility
There was also the requirement to allow for complete flexibility in the capabilities of the courses. Being able to create course bundles that also combined face-to-face courses maximised the revenue through the website. Some course were also to have a single fee but others have the option of a recurring fee.
Auto Certificate Generation
To reduce on the admin time the company spends the platform is able to auto-generate course certificates upon course completion. The user has to meet a certain grading and a bespoke designed certificate with the necessary logos, title and the students details is generated as a PDF and available for them to download from their dashboard.
Dynamic Content Delivery
Being able to control how students progresses through a course as well as the content was crucial. There was the requirement to deliver course material via video and also through Zoom 1-2-1 and group classes.
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