White Court Art

White Court Art has a catalogue featuring some of the best British contemporary artists. They like to rotate and feature certain artists on their homepage to promote their artwork.

Having an artist profile page was important for a few different reasons. These pages are optimised for SEO, ensuring they rank highly when the artist is searched for. Additionally, these pages allowed visitors to contact artists through White Court Art. This opened up opportunities for commissioned artwork for the artists, which White Court Art would facilitate.

Following an artist was important for White Court Art, as this allowed them to collect a database of email addresses and the artists that users were interested in. This approach enabled them to market to their database with updates specific to the artists the users were interested in, thereby increasing user engagement.

In the art world, buying artwork isn’t as straightforward as purchasing a regular product. Often, there is some negotiation and sometimes prices are listed as “Price On Application” (POA). We accommodate this by allowing users to “Make an Offer” only on manually selected artworks. These offers can be reviewed and either accepted or countered by White Court Art.