White Court Art is a world-class online art gallery selling fine art internationally. They work with a range of well-established artists to sell their work online across the world, distributing from three offices in the UK and New York.
As a British contemporary art dealer and gallery, White Court Art asked us to design their new e-commerce website, following existing trends for the industry. Their portfolio of artwork values range from £100s to £10,000s, so it was important that visitors could search the artwork and make offers. As well as a very large portfolio, the client wanted each art listing to be flexible so that they could highlight different features for each piece.
We designed a new e-commerce website for White Court Art with a complex, custom built stock management system at the back-end. The staff at White Court Art have full control over their art products and can add a variety of different elements of content, including video and audio, to display the artwork in its best light. They also have full management of the categories and organisation of the display to maximise visitor user experience. With all of this capability, the e-commerce interface is very easy to use with simple fields and uploads.
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